énδon - The contemporary lifestyle brand from Greece. / https://endon.design - @endon.design / Branding, Creative Direction and Design by Konstantinos Athan

Konstantinos Athan designed and executed six collections/projects for énδon.

Énδon is a Greek fashion studio established in 2018, known for its uncompromising creativity.
Founder, designer, and creative director Konstantinos Athan manifests his artistic vision through a balance of minimal and eccentric lines.

Énδon's unifying principle is a deep focus on the geometry of the human body, the intellect, the distinctive lifestyle, and the artistic perspective of each individual — all of which serve as the ultimate arbiters of its design.
The brand's inclusive one-size sewing patterns and sophisticated approach reflect a commitment to both individuality and innovation.

Each of Énδon's projects is driven by a conceptual theme and released in limited quantities — elevated by a strong emphasis on quality and a cutting-edge aesthetic that reflects the brand's ethos.

Énδon’s purpose is to intrigue the mind, grounded in the belief that every answer you are seeking is already within you.
Look within

“Characters of Amsterdam” Project / Location: Amsterdam - The Netherlands / Art Direction and Styling by Konstantinos Athan / Photographer: @rytvinka

While living in the heart of Amsterdam, Konstantinos Athan drew inspiration from the city’s rhythm and the people who shaped it. Wandering through its streets and engaging with its residents, he sought to capture how he perceived them through his own lens — highlighting, as always, the unique blend of style, background, and lifestyle that defines each individual. Every model featured in this series was a resident of central Amsterdam at the time.

'“Heterotopia” Project Compositions / Source: @endon.design / Visualised and Edited by Konstantinos Athan

This setup was specifically designed for énδon’s Instagram presence.

Heterotopia is a concept elaborated by philosopher Michel Foucault to describe certain cultural,
institutional and discursive spaces that are somehow ‘other’: disturbing, intense, incompatible,
contradictory or transforming. Heterotopias are worlds within worlds, mirroring and yet upsetting
what is outside.
The prefix hetero- is from Ancient Greek ἕτερος (héteros: other, another, different) and is combined
with the Greek morpheme τόπος (tópos: place) and means ‘other place’.